Successful real estate agents share several qualities — they’re determined, disciplined, and self-motivated.
But the best ones don’t just work tirelessly, they also work smart — and they use all possible tools to help them achieve their objectives.
That said, Customer Relationship Management (CRM) software helps you organize and manage all your contacts in one platform. Not only that, it offers a lot of features that make your job a lot easier.
Today, we’re going to review one CRM that stands out among the many – CINC.
In this CINC review for real estate, we’ll look at what it offers, the pros and cons, and more. This way, you can determine if it is the CRM for YOU.
So shall we?
About CINC
Since 2011, CINC has provided a platform that helps real estate professionals run their entire career/agency. They made sure their software went beyond capturing and managing leads.
To do that, they offer 5 products:
- CINC Pro — the main product that requires a monthly subscription
- CINC Agent — best for real estate agents who work independently
- CINC Ramp —best for a small group of one to four agents
- CINC Enterprise — best for brokerages or teams with more than 50 users
- CINC Pro Lender — best for mortgage professionals looking to develop better relationships with real estate agents
Regardless of which product you decide to go with, the advantages and disadvantages are common across all of them.
CINC Pros: Things to Look Forward To
CINC is a standout CRM because it offers a lot of features. Let’s take a look at these features/pros.
It’s an All-in-One Platform for Real Estate Agents
Most real estate professionals appreciate having a menu of features. You’ll be pretty much set for the long term if you can find a way to maximize all of these.
If you avail of CINC’s services, you can put up a website, which you can use to gather information about prospective leads. It can help you establish your brand.
CINC also allows you to integrate the Multiple Listing System (MLS) platform you use. This way, you can display specific properties on your site.
On top of that, you have access to their CRM that helps you manage prospects, nurture existing relationships, and maximize various communication channels.
It Comes with a Mobile App
A real estate agent’s life can be hectic — especially when business is doing well. You can’t afford to wait until you get home or to your office to access your CRM.
CINC’s solution to this is called CINC Agent. It’s a mobile app that allows you and your team to manage your leads, access and update their information on the go. It makes you highly efficient since your clients’ details are always at your fingertips.
It Gathers a Ton of Information on Potential Leads
Visitors go through forced registration with CINC, which means they’ll have to input their information to view the properties on the platform. The site also tracks what each customer searches for and saves.
You can use this data to figure out which properties are popular, which ones drive interest, and what your market’s preferences are.
Another way to use this information is to look at it from a per-customer perspective. You can see how many times they’ve visited, how many properties they’ve saved, and the number of times they’ve looked at a specific listing. When you get in touch with them, you’ll have a clear idea of what they prefer.
It Integrates with Other Popular Real Estate Platforms
Real estate agents seldom have a single platform to manage all their activities. If you’re one of them, you’ll be happy to know that CINC can integrate with several other systems. These include the likes of Gmail, Google Calendar, Zillow, Trulia, Realtor.com, Zapier, and Aiva.
You Can Request a Demo
Here’s what you should know.
CINC is not cheap.
But the great news is that you can request a demo. If you’re not sure it’s the platform for you, then you can try it out without having to splash out the cash yet.
You can see how it works and see if it’s perfect for you. This will let you know what to expect before you pay for it.
CINC Cons: Things to Watch Out For
No CRM is perfect, and CINC is no exception. Despite the features designed to give you an edge in real estate, there are specific things that may make you think twice before signing up.
Before making up your mind, consider the following potential drawbacks.
It May Require a Lengthy Learning Curve
Most users find they need to devote time and focus before they can fully maximize the array of features CINC offers.
While other CRMs have intuitive controls, you’ll need to put in the effort when it comes to setting it up.
If you don’t mind a bit of a learning curve, then no worries. Once you’re familiar with it, you can use its full potential.
Your Website Isn’t Really Yours
You may find having your own website a great help, especially when you’re establishing a brand. However, you may not be able to customize its look to your heart’s content.
Still, at its core, it gives you everything you need to convert a lead.
Ultimately, your website only exists as long as you continue with your monthly subscription. No matter how long you use it, it will never be truly yours. If you decide to discontinue using CINC’s services and start using a different system, you’ll have to start from scratch.
CINC also owns your website’s domain, which means you’ll only get to keep it if you stay with them.
Final Thoughts
If you’re looking for an all-in-one platform, with everything from CRM to lead generation, then CINC is a solid choice.
However, if you’re just looking for a CRM, then you might find it too expensive.
Ultimately, only you can say whether CINC matches your real estate needs or not. Make sure you take your workflow, needs, and preferences into consideration before making your final decision.
And remember, if you’re unsure, you can always request a demo!