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Close Review for Real Estate – Is this the CRM for You?

Last updated on November 23, 2021

Close Review for Real Estate

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Looking for a good CRM to help you with your real estate career? 

If so, then there are hundreds of choices out there. 

But you only need one. 

To help you out, we’re going to review each CRM option. 

Today, we’re going to be looking at Close CRM

In our Close review for real estate, we’ll talk about its key features,  pros and cons, and much more. This way, you’ll know if it’s the CRM for YOU. 

So let’s begin!

What is Close CRM?

Close Review for Real Estate Close

Close is a CRM that comes with built-in sales automation. This makes it ideal for real estate professionals who want to boost and turn leads into revenue. 

Some of the features they offer are two-way email sync, intuitive search feature, and built-in calls and SMS.

Whether you’re a single agent or managing a brokerage, Close CRM is a useful and effective tool for real estate. 

Key Features of Close CRM

When it comes to choosing the perfect CRM for your real estate business, you need to consider the ease of use and features it offers. I mean, everyone’s needs and objectives are different. 

Let us discover the features of Close to determine if it’s a perfect match!

Email Marketing

Close allows real estate professionals to send out automated emails to their database of leads, prospects, and clients. 

Here you can automate email marketing campaigns with ease. No need to switch from your CRM to an email autoresponder software.

Some of the best email marketing features that Close offers are follow-up email reminders, HTML customization to brand your campaigns, snooze emails, undo-send feature, scheduled emails, and send bulk emails seamlessly.

Built-in Calling and SMS

A powerful and intuitive CRM has a built-in calling and SMS feature. With Close, you can place and manage calls using VOIP.  

You or your sales team will be able to organize the database and handle outgoing calls automatically to keep track of sales. 

What’s more, Close allows global calling, reaching around 200 countries. The built-in call features will also allow you to record calls, customize voicemails, and transfer calls.

Aside from email, SMS is a more convenient way to communicate with your clients. It makes it easier for you to notify them if there are new properties available, update them on paperwork, or simply keep in touch. 

With the built-in SMS messaging feature, you can send out reminders for upcoming calls, meetings, or any marketing messages. you can also send bulk SMS by integrating it with another SMS app.


When it comes to tracking various metrics, Close has what it takes! 

As the goal of every agent/brokerage is to increase sales, being able to track individual and team daily progress and performances will allow you to focus on what needs to be done. 

With Close’s reporting dashboard, you can customize and keep track of your performances and meet your objectives. 


Real estate professionals and their clients deal with busy schedules from time to time. Fitting meetings or calls in your schedule can be a challenge.

With a modern CRM like Close, you will be able to sync your calendar and schedule a viewing or call when you’re available.

Predictive Dialer

A predictive dialer is the next-level call automation where sales teams can dial multiple contacts at once. Close will dial your list behind the scenes and only connect when a human answers the call. This means you and your team won’t have to deal with annoying voicemails or busy signals.

Predictive dialer has the ability to skip fake and busy numbers to have higher reach rates.

Power Dialer

Not getting enough leads? Close has a built-in power dialer to reach up to 60% more leads and be able to follow up more often. You can call a list of leads simultaneously without using another app. 

While on call, you will be able to see information about your lead to prevent any awkward pauses. With the “pause and resume” feature, you can jump from one task to another without losing where you left off.

API Integrations

Just like any intuitive CRMs out there, Close allows you to integrate marketing and business apps to make it more personalized and functional. 

Worried that your favorite app is not compatible with Close? Don’t worry! You can integrate with thousands of apps with Zapier. 

Here is a list of the services that you can integrate with Close:

  • Zapier
  • Slack
  • Facebook
  • PandaDoc
  • Mailchimp
  • Zendesk
  • Stitch
  • HubSpot
  • 99 inbound
  • Intercom

Pros and Cons of Close

There’s no doubt that Close offers great features that will help real estate professionals hit their goals. However, there’s no perfect CRM—each comes with flaws. Take a look at the pros and cons of Close CRM.


  • User-friendly and intuitive interface
  • API integrations
  • Built-in calling and texting
  • Customizable dashboard
  • Imports database seamlessly


  • Sending an SMS costs about $0.01 per outgoing message
  • The basic plan is not free
  • SMS feature only available in the US, AUS, CA, and GB


Close offers straightforward pricing deals and all plans include basic tools for calling, SMS, and email. 

Price per month, per user$29$69$99$149
Price per annum, per user$25$59$89$129
No. of usersMaximum of 3Maximum of 30Maximum of 100Unlimited 
Two-factor authYesYesYesYes
Pipeline View11310


Close CRM offers some of the best features that real estate professionals can make great use of. 

To most real estate professionals, the most powerful and useful tools are its call automation features. This lets them save time in contacting leads and increases the chances of closing deals faster.

If you’re not sure if Close is the perfect CRM for your real estate business, you can avail of their 14-day free trial and experience first-hand the tools and features they have to offer.

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