Social media marketing is one of the most versatile and cost-effective strategies available today.
With over 2.3 billion users every month, Facebook has become one of the best places to market your services and get in front of interested prospects.
If you haven’t started taking advantage of the myriad of benefits Facebook has to offer, below are a few ideas for Facebook posts for real estate agents in 2023.
10 Simple and Effective Facebook Posts for Real Estate Agents
We’ll share with you 10 Facebook post ideas that will help you get those leads/clients. Here is what we’ll be looking at:
- Polls and quizzes
- Share customer success stories
- Create a walk-through video
- Highlight neighborhood features
- Share informative blog posts
- Give home buying tips
- Talk about home decoration inspiration
- Share customer testimonials
- Find a way to incorporate humor
- Share customer-created content
Let’s get into the details of each one.
1. Polls and Quizzes
You can find out a lot about your audience by simply posting a poll or quiz about a certain issue related to your business. In this case, real estate.
This is simply because this type of marketing strategy encourages your audience to pay closer attention to your services and products. It’s more than just clicking “Like” and moving on to other things — it’s starting important conversations and discussions, and getting your customers attached to your brand.
The condo renting and purchasing platform Precondo uses this type of marketing strategy all the time on their Instagram stories to get feedback from their target audiences. Once they gather all the data they need, they synthesize the information and use it in their future marketing plans.
2. Share Customer Success Stories
We live in an age where people are most likely to look you up online before meeting you in person. Therefore, having a solid online presence is important.
When you make a new sale, ask your client if you can take a quick snap of them in front of their new home.
You can then post this photo on your Facebook page, along with a short caption telling your audience about the customer’s experience, the city they bought their home in, as well as some highlights from the journey.
You can also do what other real estate agents do, which is post a collection of images of all the homes you sold in the last month or so.
3. Create a Walk-Through Video
According to HubSpot’s Annual State of Marketing Report, around 54% of people want to see more video content from marketers.
So, if you want to create traction and invite people to your open house, posting a walk-through video before the actual event can help.
You can do this either through Facebook Live or by uploading a short video. By using this tactic, even potential buyers who can’t go to the actual event itself can participate in the viewing.
4. Highlight Neighborhood Features
Is the home you’re selling sitting in a gorgeous and peaceful neighborhood? Or perhaps it’s located close to a variety of sites and activities popular in that city/area?
Whatever your selling point may be, don’t miss out on showing off those features to potential buyers online!
Take photos and videos of the different amenities and benefits that the neighborhood has to offer. Visitors on your Facebook page will appreciate having all this information in one place.
This strategy might also encourage them to click and inquire about your listing.
5 Share Informative Blog Posts
Part of a real estate agent’s job description is to provide his/her clients with ample information that will help them make the best decision possible.
Consider adding a “Blog” section on your website where you can regularly post informative articles, which you may then share to your Facebook page for your audiences to read.
Here are a couple of blog topic ideas:
- How to Get a Mortgage
- When Is the Right Time to Buy a Home?
- Best Neighborhoods in (City)
Be creative with your delivery. However, don’t forget to include important details, so your clients aren’t left hanging.
6. Give Clients Home Buying Tips
The process of buying a home, especially for a first-time buyer, can be quite intimidating. Besides finding the right neighborhood, homebuyers have to consider things like their budget, their necessities and preferences, getting approved for a mortgage, etc…
To help your troubled audience, you can share pro tips and techniques for first-time buyers. For instance, talk about amenities to look for in a condo, how to save for a down payment, and many more.
With this, you are showing them that you know what they need. In turn, they will want to work with you.
7. Talk About Home Decoration Inspirations
Real estate agents want their properties to be presented to prospective buyers in the BEST way possible. Which is why many agents stage their homes, to attract more clients to make an offer.
Statistics show that around 88% of staged homes sell in less time than unstaged, bare properties.
Share before and after pictures of the current property you’re selling. Take pictures of different rooms inside the house. Let your audience see the beautiful possibilities they can unlock once they make the purchase.
8. Share Customer Testimonials
Ask clients who have made successful purchases from you if they can leave you a review on your Facebook page. Or better yet, turn your clients’ testimonials into actual posts with graphics, to make them more visibly appealing and attractive to other buyers.
9. Find a Way to Tastefully Incorporate Humor Into Your Posts
Although real estate is a serious business, you don’t always have to be serious and stiffy in your posts. Use memes and gifs to lighten up the mood a bit on your feed — but make sure to do so in a tasteful manner.
You don’t want to discourage clients from getting your services because of one bad joke.
10. Share Customer Created Content
Did your client mention you and your agency in a post? This type of customer-generated content is a great source to use to further connect with your audience and prospects. It shows that you’re able to form trusting and beneficial relationships with others.
The Bottom Line
Social media marketing is an effective way to extend your reach and convert more viewers into buyers.
The list of Facebook post ideas is just a few of the ways you can take advantage of the benefits of online marketing.
So what are you waiting for?
If you don’t already have a Facebook page, you should make one.
And if you have, you should start posting to interact with your leads/clients.