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How to Start a Real Estate Blog – Everything You Need to Know

Last updated on January 27, 2022

How to Start a Real Estate Blog - Everything You Need to Know

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You’ve got your real estate license, business is going well, but you want to take it to the next level. Now what?

Why not start your own real estate blog? 

This will not only help you reach potential clients, but it will give you a chance to share your knowledge. And it could be a great hobby on the side, too. 

If you like the idea, you might be hit with another problem. 

How do you start a real estate blog?

Well, we’re here to help. 

In this article, we’ll give you tips on how to start a real estate blog. With these tips, you’ll learn everything you need to know. 

So shall we? 

11 Tips for Starting a Real Estate Blog

Ready to start your own real estate blog? Here are 11 tips to consider.

Set Up Your Site

How to Start Your Real Estate Blog
Source: canva.com

If you have not created a site for your real estate business, this would be the best time to do that. 

You can use simple tools like WordPress to create your site. WordPress is great because you do not need to have a background in programming to be able to use it. 

What’s more, WordPress offers different plans, including Personal, Premium, Business, and eCommerce. Pick the plan that will suit your needs best.

Another thing you should consider is a domain name. 

Choose a domain name that is unique to your business or what you want to convey in your blog. Be sure it is remarkable and easy to remember.

Don’t forget to design your website. If you ask us, a clean, well-organized website is the best way to go. 

Create a Blog Schedule

According to studies, posting 2 to 4 blogs a week is the ideal amount of content that generates more traffic and conversion. This will keep you connected to your readers without it becoming overwhelming.

As for scheduling, studies have shown that people often read articles during afternoons and evenings. So the best time to post fresh content is in the mornings, or between 7 am to 1 pm, with peak hours of posting between 7 am to 10 am. This way, your article is up for consumption when your readers are winding down.

Jot Down Ideas

What in the world do you write about?

Ideas don’t always come when you need them. Sometimes, they come to you while you’re commuting, having your morning coffee, or doing some chores.

Keep a small notebook and pen on hand so you can write down your ideas when they suddenly pop up. You can also use the note app on your smartphone or tablet to jot down ideas. 

By having a list of topics, it will be easier for you to create an outline when you’re ready to write your blog.

Write Informative Articles

Another way of coming up with topics to write about is by searching what people are looking for related to real estate. 

You don’t need any special tool for this, just fire up Google, type in a topic you are interested in, and look for the related questions people are asking about.

By asking these questions in your blog, you are likely to rank high in Google Search, which means visibility and higher traffic to your site.

Choose Evergreen Topics

Evergreen topics are articles that do not go out of season. These are topics that are relevant now and will still be relevant 5 to 10 years from now.

Some evergreen topic samples include: 

  • Tips for first-time buyers
  • Questions to ask your real estate agent
  • Buying vs. renting
  • Fixer-upper 101
  • How to get a home loan
  • What is Property tax
  • What is a Credit score

A Dash of Topical Content

Topical content, or seasonal articles, are also helpful in creating a strong online presence. These articles keep up with the latest topics in real estate. Or, it can connect with people when special occasions are coming up such as holidays.

Some seasonal topics can include some of your real-life experiences as a realtor, holiday tips for homeowners, or people who want to buy properties during the holidays.

Write What You Know

As a realtor, there are things about the real estate industry that you know by heart and can talk about for hours without pause. 

Start your blog with something you are passionate about. You can write with so much conviction that your readers can trust that you are talking from experience. 

A brief story about how you got started with real estate or what inspired you to become a realtor will make you appear relatable to your readers. Writing your experiences can also inspire others who are thinking about pursuing a real estate career.

Break the Wall of Words

No one wants to look at a wall of words. If site visitors see an article and it is just words upon words, they will most likely leave as fast as they can.

So always keep your paragraphs short and your sentences even shorter. 

To keep things interesting, you can add pictures peppered throughout the blog. Pictures are a great way to break up the wall of words, giving your readers a bit of rest before they continue reading. 

You can also add graphs or infographics, if applicable, to deliver bite-sized information to your reader. These kinds of data are easy to digest and remember.

Be Helpful

Aside from potential clients, you can also write topics that will be very helpful to other real estate agents, especially those that are just starting.

Writing a blog is a great way to connect with the real estate community and expand your network. Not only will this broaden your business reach but also open doors for collaborations with other agents.

Encourage Discussions

Write articles that will get people talking, or at least, thinking. 

You can start your blog with a question that people on the internet are asking about. For example, ‘Is it time to ditch your house for a tiny home?’ You can end your blog with ‘Let me know what you think in the comments sections’ to encourage people to share their thoughts or ask more questions.

Post and Share

Writing a blog and publishing it is not the end of your blogging journey. You need to get it out there. 

In today’s world where everything revolves around social media, you should take advantage of that to get your blog more traffic.

Facebook, Instagram, and Twitter are just some of the most popular social media platforms available for free today. However, posting for free limits your audience to your friends, family, acquaintances, and if lucky, a few strangers if you’re posting publicly.

To make the most of social media, you could pay a minimal fee to boost your post to make it visible to more people. This way, you will be reaching people who are not in your social circle and will potentially expand your reader reach and client list.

Wrapping Up

So what do you say?

Are you ready to start a real estate blog?

If so, follow the 11 tips that we’ve talked about and you’ll be on your way to sharing your real estate experiences, gaining networks and clients, and so much more. 

Good luck! 

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