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Top Producer CRM Review for Real Estate (2022 Update)

Last updated on January 7, 2022

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As real estate agents, we have specific needs from a CRM

Generic CRMs get the job done, but why settle for less when you can have one that fits your needs well? 

This is the reason why Top Producer is popular in the real estate industry. 

Top Producer is one of the few CRMs dedicated to real estate. And if you haven’t tried or heard of Top Producer, don’t worry, you’re not behind. 

We’re here to let you in on what a lot of real estate agents use – and give you the real score for Top Producer’s performance. 

We’ll talk about its features, pros and cons, pricing, and more. 

Let’s dive in. 

About Top Producer

Top Producer Review for Real Estate Top Producer

Top Producer is one of the tools created by Move Inc. The company is also the owner of the famous listing site, Realtor.com. 

As a seasoned software company creating programs for the real estate industry, Move Inc. knew by heart what real estate agents needed. 

This is why Top Producer was built to strike a balance with client relationships and sales transactions, as well as efficient operations and smart marketing. 

Their track record of serving thousands of real estate agents since 1982 is a plus to their credibility.  

Moreover, Top Producer has a bunch of unique features that you won’t find with any other CRM software. This is mainly because the company made sure that real estate agents can find what they need to make their day-to-day operations easier, faster, and more efficient. 

If you’re curious about those features, head on to the next section.

Top Producer Features

Let’s take a look at those unique features we’ve mentioned. 

X-Factor Insights

If you’ve read other reviews about Top Producer, we’re sure you’ve heard of their ‘X Factor Insights’

This “X Factor” is a set of features, including: 

  • 360-degree information on contacts
  • MLS integration
  • Follow-up notifications and tracking for SMS and email
  • Integration with 150+ real estate courses and many more

What this set of features do is pull all the information you need to know about your clients to make smart recommendations on messages and follow-ups. 

Top Producer puts this a step further by also giving social media insights that will tell you what your contacts are looking for, where, and when they want it. 

FiveStreet Real Estate Lead Management

Although this feature is only included in the Advanced plan, it’s worth mentioning as it will be your lead manager 24/7!

How FiveStreet works is that it syncs all your contacts from lead-generation sites and manages your responses and follow-ups to their inquiries. 

With just a set of rules, you can already set up automated responses to fresh leads or those who you’ve already contacted before. 

This way, you can connect with people even when you’re in an open house. 

Top Producer Pricing

Top Producer has 3 plans, namely:

  • Starter
  • Professional
  • Advanced

Here is a comparison of the plans:

Plan Price Features
Starter $45/mo Top Producer CRM
Professional $75/mo Top Producer CRM, Market Snapshot
Advanced $85/mo Top Producer CRM, Market Snapshot, Fivestreet

The Starter plan only has the basic CRM features. These include the whole set of X-Factor features, and manual importing of contacts. 

The Starter plan is ideal for real estate agents who are just starting and don’t have a lot of lead generation sites to manage. 

But if your concern is to consolidate all your lead generation accounts into one place, then we suggest taking the Advanced Plan.  

If you are not sure if Top Producer is for you, we suggest that you take a demo. This allows you to scan the CRM and see if it’s for you without spending anything yet. 

Top Producer Pros

  • Market evaluation is very helpful in updating your clients 
  • Makes integrations with other real estate lead generation sites quick
  • Smart notifications on when to follow-up and reconnect with contacts

Among all the specific features to help real estate agents, the evaluation, integration, and notifications are Top Producer’s best ones. 

For one, not all CRMs can pull up a quick marketing evaluation for the listings people are looking at. 

And if you don’t want to keep assessing the market manually, this feature saves you a lot of time and effort. 

The integrations with lead generation sites also make your operations more efficient. 

You only have to integrate your accounts once and it will sync your contacts into the Top Producer’s software. 

This way, all your leads are funneled into one place. 

Lastly, you can rely on Top Producer to remind you when the right time to follow up is. 

These reminders label your contacts on where they are in the sales funnel. That way, you’re up-to-date on how best to approach them. 

Top Producer Cons

  • The interface is outdated and complicated for beginners
  • There is a lack of tutorials and customer support for new users
  • Slightly more expensive than other CRMs

Unfortunately, Top Producer isn’t user-friendly or intuitive. It’s not meant for people who have no experience in CRMs. 

And to make the experience a little harder, there’s a lack of tutorials that you can consult with. 

So if you’re the type that isn’t comfortable with feature-heavy software, we want to tell you right away that you should expect a few weeks of getting used to the program. 

There’s also the issue of Top Producer being expensive. 

Sure, it comes with unique features. But you might not be willing to spend much on them. Besides, if you just need the basic CRM features, there are a lot of more affordable CRMs out there that you can choose from. 

Final Thoughts

Overall, we can see why a lot of real estate agents love Top Producer. 

Not only is it aligned with what an agent does, but it also has smart tools that will help your operations be quicker and more efficient. 

However, the downside is that it may be too expensive. 

Nonetheless, if you see this as an investment to becoming a top real estate agent, then nothing should stand in your way. 

We hope that this has helped you decide if Top Producer is for you or not! 

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