Whether you hate them or love them, we can all agree that they are extremely useful in scaling a business.
Through hashtags, you will be able to reach the right people who will support your business and drive up sales.
But you can’t just slap on a hashtag and expect to rake in engagement in your social media posts.
Just like a double-edged blade, your hashtags can also hurt your business and engagement. Heck, it might even get you shadow-banned.
There is a right way and a wrong way to use hashtags, and we will be talking about both, as well as some of the best hashtags to use under your real estate posts.
If you want to learn more, then keep scrolling!
Use These Hashtags
In today’s digitalized world, taking advantage of the ease social media has to offer is one of the best strategies agents, landlords, property flippers, and brokers should use to get more sales.
Real estate-related hashtags are the best ways to reach audiences who are interested in buying, selling, renting, and/or flipping properties.
Now let’s talk about a few of the top real estate hashtags.
To help you out, we’ll be dividing them into three hashtag groups so you can alternate them in your social media posts.
Group 1 – Apartments
Group 2 – Homebuyers
Group 3 – General
Now you might be wondering why we’ve divided these into small groups. There’s a good reason for that – to avoid getting shadowbanned or flagged as spam.
Each platform has its own term for this occurrence, but basically, getting “shadowbanned” means that the algorithm sees your content as spam or irrelevant.
When that happens, your posts will not reach the intended audience. Resulting in little to no engagement in your posts.
You see, using the same hashtags over and over may seem harmless, but it hurts your chances of getting sales and referrals because your posts will not be pushed to interested users of the platform.
Having hashtag groups to alternate every time you post will show the algorithm that your posts are:
- Not spam
- Offers value to the users in the platform
The better the content in your posts, the more the algorithm will promote/boost it so other interested eyes will be able to see them.
Avoid These Hashtags
Now that we’ve given you a few hashtags that you can use. Let’s talk about the ones you should avoid.
But first: why should you avoid them?
Because these posts will either:
- Get your shadowbanned
- Get your account suspended
- Get you permanently banned from the platform
As we said, hashtags can make or break your business. That is why you have to do a bit of research before you start adding them to your posts.
Let’s talk about the ones that might get you into trouble:
We know what you’re thinking: “that’s a lot of banned hashtags”.
Believe us, there’s way more than that. Listing all of them below would take you hours to go through. So we advise that you do some research when adding hashtags to your own hashtag groups.
So why do hashtags get banned?
It seems like a hassle to have to research every single word you plan on adding to your posts. Plus, some of the banned hashtags are those that you would not expect to get banned in the first place, like “#kansas” and “#streetphoto”.
Here’s the reason: These hashtags received a lot of reports or “flags” from users.
This means that some accounts posted inappropriate content and used these hashtags under them.
What buzzkills, right?!
How to Use Hashtags
Okay, now you have the hashtags that you can use, the ones you shouldn’t, and why you shouldn’t use them.
Let’s talk about ‘how’ you use hashtags.
Quality Over Quantity
More isn’t always better when it comes to hashtags. Your hashtags should be able to reach your desired audience. Your hashtags should be the ones your ideal clients are looking up.
Only include hashtags that are relevant to that post. Adding hashtags that sway from the main topic of your post will get you flagged as spam.
Know How Many You Should Use per Platform
Each social media platform has its own optimal number of hashtags. Here are some popular ones:
- Instagram – 15-20 hashtags per post
- Facebook – 1 hashtag per post
- Twitter – 1-2 hashtags per post
- LinkedIn – 3-5 hashtags per post
Using the wrong number of hashtags on your platform can lead to your account getting shadowbanned or flagged as spam.
The Don’ts of Using Hashtags
So we’ve talked about how you can use hashtags. Now let’s talk a little bit about the “Dont’s” of using them.
We’ll keep it sweet and simple. So take some notes!
Don’t Use Hashtags With Over One Million Posts
We’ve mentioned this before, but using hashtags that have a ton of popularity will hurt your engagement. This is because you will get buried under posts by larger accounts with a bigger following.
Our advice? Keep it between 5,000 – 500,000 posts per hashtag if you can.
Don’t Use Irrelevant Hashtags
Aside from getting flagged as spam, using irrelevant hashtags to your posts will attract the wrong audience. You will quickly find that you’re not getting the right type of attention or the right type of people in your following.
Don’t Copy Your Competitors’ Hashtags to the “T”
You want your hashtags to attract YOUR target audience, for YOUR business. You can, however, use your competitors’ hashtags as a reference or source of inspiration for your posts.
Don’t Use Jargon or Industry Keywords
Unless you want to attract fellow realtors and competitors, you will take care to only use hashtags that your ideal audience will most likely be looking up on that specific social media platform.
We know we talked a lot about hashtags and we’ve probably melted half your brain with all the information we just shared. So just take it slow. Your first hashtag groups don’t have to be perfect.
Plus, these hashtags rules are not set in stone. You can break them from time to time!
Should you use hashtags in your social media posts?
Yes, unless you already have a loyal following, you will need to use them to help boost engagement.
You should not slap on random hashtags, nor should you only include popular hashtags as this can bury you under more popular accounts.
We shared a few hashtag groups you can use and some tips on how to use these to your advantage.
Give them a try and soon you’ll be putting relevant hashtags without a thought.