Becoming a real estate agent is something that millions of people consider every year. And while not everyone will do it, those who do will find a truly rewarding career that offers them a lot to love. But what is the typical day for a real estate agent really like? Ask those who aren’t really involved in the industry and they’ll probably respond with something along the lines of “they buy and sell houses”. But the typical day for a real estate agent is much more involved than that.
In fact, it’s well worth taking some time to learn more about what a typical day for a real estate agent is like since those who enter the field will quickly learn that this has become their own daily routine as well.
Knowing what a typical day for a real estate agent is like can help you prepare yourself for the career and ensure that once you complete the training and exam and enter the field, you’ll be able to hit the ground running.
Building Your Brand And Your Business
A typical day for a real estate agent is actually something that can involve a dozen things or more – things we’ll touch on in just a second. But, no matter what it is that an agent does in their average day, every task will be focused on one primary thing: building the agent’s brand and business. The majority of what a typical day for a real estate agent will involve will be things that help lay the groundwork for the future.
Yes, agents will be handling things like assisting their clients in buying and selling properties. But even this will have an impact on their reputation and on how their brand spreads. The thing to keep in mind is that every agent is their own business, and a lot of their daily activities will be devoted to growing their reputation and their brand. With that in mind, let’s look at the main things that a typical day for a real estate agent will involve.
Market Research
Knowing the market in your area is important as well. A typical day for a real estate agent will involve regularly reviewing the local listings. This allows agents to see what fair prices are for various properties and to gain knowledge about what is available so they have a pool of properties that they can show to potential buyers. Knowing what is in the market and what average prices are will be the foundation for succeeding as a real estate agent.
Online And Social Media Presence
The internet has changed virtually everything over the last twenty years, and that applies to real estate as well. To really succeed in today’s field, an agent will need to have a strong online presence. A good website combined with a strong social media presence is a must. You can use your website and your social media accounts to showcase what you do, answer questions, generate leads, showcase new listings, and more. Essentially, you’ll have to use your online presence to build up your brand and connect with potential clients. It’s important that you don’t ignore what the digital world has to offer to the average real estate agent – and how it can help you thrive in a competitive field where every client matters.
Administrative Duties
Nobody really loves the administrative side of things, but a typical day for a real estate agent will involve plenty of it. Managing paperwork, responding to emails and phone calls, completing real estate documents, creating promotional materials and listings, developing marketing plans, data entry, and more will all be part of the day for an agent, and while it isn’t as glamorous as staging a home perfectly and doing an open house, it’s well worth knowing that this is something you can expect to spend a portion of your time doing.
Lead Generation
Every day, agents have to generate leads. The marketing efforts will help with this, but many agents will spend part of their day generating leads through their sphere of influence and more. Often, a typical day for a real estate agent will involve networking, calling and contacting with leads, sending out emails, and more. Lead generation is a must for success and will be a big part of the daily routine in most cases.
Working With Clients
Of course, agents will also spend a good portion of their day working directly with clients. They may prepare a seller’s property listing, take photos of the home, and even stage a home to ensure that it looks its best. Buyers agents may end up reviewing listings and then taking buyers to different properties, showing them each of the properties that is available and helping them choose the right property for their needs. Agents are directly involved with a huge number of things throughout the buying and selling process, and much of their day will be spent working with these clients to ensure that the transaction goes smoothly.
Continuing Education
Just like doctors or attorneys, real estate agents have to continue their education on a regular basis. Licenses must be renewed regularly, and continuing education credits have to be earned periodically to ensure that the agent keeps their license valid. And, additional certifications can help the agent further their career. A typical day for a real estate agent will often involve at least some time focusing on continuing education.
No Typical Day?
As you can see from above, a typical day for a real estate agent may be anything but typical. The bottom line is that every day could have unique challenges and tasks. There are a lot of responsibilities to juggle – which is part of what makes the career so interesting and fresh for so many. Simply put, if you’re looking for a better career, real estate could be well worth considering – and a typical day could be more rewarding than even your best day in your current career.