So, you just got your real estate license and are finally ready to take the first steps toward a new career…
While all that is awesome and exciting, you should understand that working in real estate isn’t the walk in the park that you might be expecting.
Nope, it takes a ton of work and dedication to be able to achieve your goals.
You need to make the most out of the resources that are available to you in order to get the number of leads you need.
The first place a newly-licensed real estate agent can expect to find leads is with the people they already know.
In other words, your friends and family.
If you’re wondering how exactly a real estate agent can do that, you’ve come to the right place.
Today, we go over the different ways how to get real estate leads through friends and family.
Let’s get started!
Getting Real Estate Leads Through Friends and Family
A lot of real estate agents write off friends and family from their list of prospects. However, that’s one of the worst mistakes you can make as a beginner.
So to help you out, here are the things you should know.
The very first thing you need to do to get real estate leads through friends and family is to simply reach out.
Let them know you’re now a fully-licensed real estate agent in the area.
That way, they know to contact you when they decide to enter the real estate market — either to buy or sell a property.
If you’re not keen about sending a private message or text to friends and family, there are other ways you can get the news out into the world.
Thanks to the lovely world of social media, a simple post about your newfound career can reach all your friends and family members within seconds.
Write up a sweet victory post — tag close friends and family members on your post.
Have a Calling Card
While calling cards might seem a little old school, it’s still an easy and accessible way to let people know how to get in touch with you.
Make sure to have a calling card with you whenever you attend events, functions, and — yes — family gatherings.
You’re bound to meet some distant relative or “friend-of-a-friend” at one of these shindigs.
It’s best that you’re prepared to hand them a card with your contact deets, in case they ask you what you do and where to reach you.
Focus on Building Relationships
Relationships are the bread and butter of real estate agents.
When you build strong and lasting relationships with your prospects, you best believe they’ll keep coming back for more of your services.
They may even recommend you to some of their friends and family members.
That said, you need to build good relationships with your friends and family members, especially if you want to get real estate leads through them.
You can do this by frequently checking in, sending them small gifts, and keeping track of important events in their lives e.g., birthdays, anniversaries, and others.
Invite Them to Your Open House
The best way to attract a prospect to your business — show them your product!
If you’re having an open house, more than inviting strangers to your event, you should also invite your friends and family.
You never know. One of them might be interested in buying. Or, they might know someone else on the market for a new home.
Track Your Progress
Not all ideas strike gold — that said, keeping track of your progress can help you adjust your efforts to get more fruitful results.
Did your guests respond better to a certain event compared to the other?
Were there certain activities that helped gain more leads?
In the same way, keep tabs on which of your family members are able to provide you with more prospects.
Did one of your open houses do better because a certain aunt attended it with her friends?
Once you’ve gathered these details, you can start refining your strategy to make it more efficient.
Put Your Business Online
While there’s nothing wrong with using your personal social media account to advertise your business, having a separate business page ensures you have a more consistent brand and voice.
Create a Facebook page for your business and invite your friends and family to like your page.
This way, they’ll be able to stay up-to-date with your latest news and events.
Furthermore, join other social media platforms e.g., Instagram, Twitter, and LinkedIn, and have your friends follow you there.
The more you make yourself available, the better your chances.
Postcards During the Holidays
You want your business to be top-of-mind for your friends and family — even during the holidays.
Postcards are a classy, fun way to remind your family members of your presence during the Holidays.
You can get your postcards personalized by a professional printer and handwrite messages to each of your friends or family to make the item more special/memorable.
Develop Your Skills
The only way to keep clients coming back — whether they’re your friends, family, or business partners — is to provide them with services that are memorable, valuable, and worth the cost.
That said, you need to make sure that the skills you possess are up for the growing tasks of a real estate agent.
There are dozens of online courses and resources that you can access — the secret is knowing where to look.
Here are a few online real estate courses that we recommend:
Stay sharp and be useful to your clients and leads.
The Bottom Line
While they might not be the most obvious people to approach when you’re first starting out, family and friends are a great place to start looking for leads.
By following the ideas above, you can build better relationships with your family and friends, as well as open new connections with other customers/clients.