Interested in creating your own professional real estate business card?
Handing out these business cards is a great way for potential clients to remember you, know your contact details, and much more.
So before you create a real estate business card, you should put some thought into it.
How can you make an effective professional real estate business card that stands out?
Well, we’re here to help.
In this article, we’ll give you some great tips.
So shall we?
How Should My Real Estate Business Card Look?
Professional. That’s how your card needs to look.
It should let people know that you’re the one they’re looking for and that working with you in negotiating their property means they’re in good hands.
Business cards, in general, must look neat and will have your essential contact information.
Your card should be simple, straight to the point, and clear.
How Do I Make a Professional Real Estate Agent Business Card?
To make your real estate business card stand out, you need to be creative and adhere to some basic rules.
Of course, creativity will always depend on your style and imagination. But for the rules, we suggest you follow them as much as possible.
Now, let’s give you some tips on how to make a great professional real estate business card.
#1 Mind the Quality
“First impressions last” is true in the real estate business. When you aim to handle 100k to multi-million-dollar deals, you don’t want your prospects to think you can’t afford a quality-made business card.
Here’s what you have to watch out on for real estate business cards:
1. Paper Quality
- Thick enough that it’s not easily crumpled.
- When folded, the layers don’t split.
- Clean, crisp, and looks professional.
2. Print Quality
- Readable
- Print color is not dull
- Enough space in between information and words/letters
- Doesn’t smudge especially when it becomes wet
#2 Add a Personal Touch with Your Photo
A study reported by Dr. Robert Cialdini in his book Influence confirms that when someone has already seen you in a photo, they will like you better when they see you in person.
Another is that most people remember faces rather than their names. That’s science. So, you can’t go wrong with that.
However, there’s a stipulation. Your likability and memorability will depend on the kind of photo on your real estate business card.
So, when picking out the right photo, find a picture that:
- You’re smiling in (happy shot)
- With a professional background, maybe a whiteboard or the handsome front of a property
- Is a headshot
- Doesn’t date back 20 years ago. People have to know it’s you when they meet you.
- Doesn’t try to alter your face with too much makeup on. This is so people can recognize you when they see you.
#3 Don’t Forget Your Market
Some real estate agents don’t want to put their market or area in their business cards because it lowers their target population. But that actually does the opposite.
When people see your card, they’d want to know if you know their neighborhood. If they don’t see that on your card, they’ll think twice about calling you.
Putting your city or market in your card helps you filter out your clients. And they will know exactly if you can help them or not.
Now, if you offer services to multiple cities, you can just say your market is South Bay or Valley County or West LA if you’re in California for example.
Don’t hesitate to put your market in your card, it will let the right people come to you. Those that you can service and satisfy.
#4 Keep it Simple
Keeping your card simple means making the information straightforward. Don’t cramp all your phone numbers, social media handles, and other things in that little piece of paper.
All people need is your:
- Contact number (1 mobile and 1 telephone)
- Email address
- Website/Social media handle
- Office address
- Your company name and logo
- Face
That’s all your clients and contacts need to know.
They only need to know how to communicate with you and maybe do some research on you.
So that’s all you will give them. Nothing more, nothing less.
#5 Don’t Forget the Back
What most agents fail to realize is that their business card is a tool of communication. Not just some fancy paper to put your name and contacts on.
When it comes to efficiency in communication, the back of your card can be handy. How?
There are two ways you can utilize your business card’s back:
1. Leave it Blank for Note Taking/Writing Messages to Prospects
One example is when you’re going door-to-door prospecting, sometimes no one is at home. You can just leave a note at the back of your card to your prospect to call you if they need your services.
Another is when you meet clients or contacts and they don’t have a card on them. You can just let them write it at the back of your card and give them an extra one to keep.
If you do this, make sure to slightly tear the card with your client or contact’s number on it so you won’t give it away to someone else.
Those are just some creative ways to utilize the back of your real estate business card. But remember to not make the back glossy, or else you’ll have a hard time writing on it.
2. Add a CTA (Call to Action) at the Back
Call to action phrases are messages enticing prospects to communicate or avail of your services. One example is:
“Call and get a free assessment of your property.”
Remember, when you promise something to a prospect, don’t give them junk. It’s your opportunity to get them to avail your service, don’t mess it up.
Conclusion
So, there you go.
Making a professionally crafted real estate business card is not a mind-boggling task.
You just need to use your innate creativity, some common sense, and of course, use the tips we listed for you.