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LinkedIn for Real Estate – 5 Tips on How to Stand Out

Last updated on January 21, 2022

LinkedIn for Real Estate - 5 Tips on How to Stand Out

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So you’ve been using the usual Facebook-group posts to sell your listings.

You’re also tweeting regular updates on offers and trends to your avid Twitter followers.

This used to work very well for you. Until now.

Suddenly, you only get a handful of likes, some half-hearted comments, and zero sales.

You didn’t do anything wrong. You’re including complete details in your posts without giving off that “scammy” vibe to your viewers. So why aren’t they buying from you?

There could be a handful of reasons for that. But there is the likelihood that your ideal market has moved to a more “specialized” platform like LinkedIn.

There are many benefits of reaching clients on LinkedIn but Instagram, Facebook, and Twitter get all the hype.

If you’re looking to make big bucks, it may be time to start fishing in the pool of “big-wigs”: LinkedIn!

Keep on reading to find out the real estate tips to stand out on LinkedIn. 

For Realtors Starting from Scratch

Many people look over LinkedIn because they think it doesn’t generate as much traffic.

Sure, not many people use LinkedIn. 

But LinkedIn has built a reputation as being the “home” for professionals, great work opportunities, investors, and the like.

Young professionals, business owners, and a growing family working a 9-5  who are out there looking to buy their first home/office space or real estate investment would want an environment where they can sense growth and professionalism.

Don’t get us wrong. We’re not dissing other social media platforms. You should be marketing your services EVERYWHERE.

But using LinkedIn is like reaching into a pool of professionals who seek to buy, sell, or flip real estate.

“But I don’t know how to use LinkedIn to attract my ideal home buyers and investors”

Don’t worry! We’ve got your back.

We’ll talk about some tips on how you can make yourself stand out on LinkedIn.

And if you’re a realtor already using LinkedIn and would like to learn ways to make yourself look more trustworthy and professional, these tips can work for you, too!

Stand Out in LinkedIn with a Professional Profile

Since you’re new to LinkedIn, you may be feeling a bit overwhelmed on how to go about starting your profile and getting eyes to stay glued to your page.

People who look for real estate professionals on LinkedIn mean business. So that means that your profile should also match the people you are trying to attract.

Here are some tips on how you can optimize your LinkedIn Profile:

1. The Right Headshot

One of the first things clients see in your LinkedIn profile will be, well, your profile picture.

You need to make sure that you look professional, confident, competent, and real estate agent-y. What we mean is that your client has to see that you are a person that they can trust with buying or selling real estate.

So, no weird selfies while holding a can of beer!

Also, make sure that the photo you are using is high-resolution and not grainy. Once you upload your photo, try to preview your profile to see if you cropped your headshot right.

2. Backgrounds Matter

Next, you need to make sure that your professional profile photo stands out in the best way possible by choosing a background that complements your headshot.

Your background image doesn’t have to be “on the nose” of being a real estate agent. 

An image that matches the aesthetics is appealing, and not too busy will be a good way to start.

You can also employ the help of a graphic designer to help you create the perfect background image that fully captures your profession.

3. An Attractive Headline

Next, your client will want to know a little bit about you. This is another crucial part of retaining clients and getting referrals: your headline.

An attention-grabbing headline that offers a sneak peek of what you have to offer is the best way to go.

But don’t be too rigid. Your clients want to work with a human being that they can trust and get along with.

Ideally, your headline should have your job title, how long you’ve been doing it, and a few fun details about you.

An example can be:

“California Realtor Since 2002 l Passionate Painter 1988”

Or something like that.

Just put some pizzazz on it. We know you’ll do great!

4. The Relevant Details

Now that you have your client’s attention, it’s time to give more details about what you can do for them.

It’s time to add in your profile summary and your custom URL that LinkedIn lets you create.

The custom URL is just as important as your details as it makes it easier for clients to find you and share your profile details with friends and colleagues. 

As for your summary, it should contain the following:

  • Details about your brokerage
  • A concise description of your approach to real estate
  • Your methods of working with your clients
  • Other relevant information like contact information and career highlights

5. Talk About Yourself

Naturally, clients will want to know more about the owner of the profile that has them hooked. Now it’s time to “wow” them with your skills, experience, education, and accomplishments.

But be careful. If you appear too “haughty” or overconfident, that may turn them away.

Try to focus this portion on highlighting the ways you have used your experience and know-how to help clients who are having some trouble with their real estate concerns.

Avoid making your summary look like a resume. Your clients want to know more about you as a living being, not just another profile seeking the attention of others.

You want to build curiosity, trust, and confidence in your skills, as well as genuine connections with your clients.

Easy, isn’t it?

You don’t need to have a background in marketing to make yourself look good. Heck, you don’t even need Shakespear-level writing skills.

But if you’re still feeling at a loss for words, you can ask a friend who likes to write or even hire a writer who specializes in LinkedIn profiles to help you out.


So, should you use LinkedIn to market your business, get sales, and gather referrals? Heck yes!

It’s free, easy, and there are many experts out there who can help you make your profile look the way you want it to.

Not many real estate agents seek clients through LinkedIn. This makes it easier for you to stand out even more.

Just follow the tips we gave you above, and you’ll be good to go.

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