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Creating an Effective Real Estate Agent Facebook Page (A Complete Guide)

Last updated on November 14, 2021

Creating an Effective Real Estate Agent Facebook Page

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Creating a real estate agent Facebook page is no longer just a trend; it is a must.

Facebook has been around since 2004, and even if there are many new social networking sites launched ever since, it remains the top platform for real estate professionals.


The answer is simple. It’s because of its easy-to-use features and extensive marketing tools. 

So if you are one of those agents who have not taken advantage of Facebook’s potential, you are missing out. 

But the good news is that it is not too late to start. 

To assist you, here is a complete guide to creating an effective real estate agent Facebook page. At the end of this article, you will now know how to set up your profile and optimize it. 

So shall we?

Benefits of Having a Real Estate Facebook Page

Benefits of Having a Real Estate Facebook Page
Source: Pexels

Before we walk you through how to set up a professional real estate Facebook page, let’s first talk about why you need it. 

It promotes your brand and expands your reach

Perhaps the best-known benefit of having a real estate Facebook page is the platform’s ability to promote brand awareness. When a user visits, likes, comments, or shares your page, he or she is essentially helping you expand your reach. This is because these activities are usually public or visible to the user’s connections on Facebook. 

It helps generate leads

Facebook has become a popular lead-generating source. Facebook ads, the platform’s paid tool, allow you to utilize different targeting options. This lets you focus your advertising efforts on specific groups that may be based on location, income, age range, etc… 

It serves as a great customer service tool

Facebook lets you interact with existing and potential clients. Plus, it lets you respond to their queries on a real-time basis, and without having to switch platforms. It is an all-in-one site that allows you to build and maintain relationships with your customers.

How to Create an Effective Real Estate Facebook Page

Below are the steps on how to set up a real estate Facebook page:

1. Log in to or create a Facebook account

Before you can create a real estate Facebook page, you will need to log in to your personal account. 

We assume you already have one. In case you don’t, just go to the Facebook website and sign up. All you need is an e-mail address or a phone number. 

2. Create a page.

Once you have logged in to your account, go to Pages and click Create a New Page. 

If you cannot find the Pages section, simply go to the search bar and look it up. 

You will need to fill out the following:

  • Page name

Use your name or brand so that your existing and potential clients can recognize your page easily. 

  • Category

Then, you will need to select your category. There’s an available dropdown menu, which includes a variety of selections such as Real Estate, Real Estate Company, Real Estate Agent, etc… 

  • Description

You can add your business details, address, and other contact information in the description section. You can also use relevant terms that will make your page easier to find.

The window will show you a desktop and a mobile preview of your page so you can see how it looks to other Facebook users. 

3. Upload a profile photo

If you are creating a Facebook page as an individual real estate agent, use a professional-looking headshot. The idea is that your profile photo should represent YOU.

A profile photo displays at 170×170 pixels on desktop computers and 128×128 pixels on most smartphones. 

Also, make sure your headshot looks professional. It doesn’t seem fair, but a lot of people judge agents based on their profile photos, too. 

4. Add a cover photo

The cover photo will appear at the very top of your page. It may be a simple picture, but the right one can help increase awareness and take your Facebook page to new heights. 

Your Facebook page will be extremely valuable to your career, and your cover photo is most likely the first thing your page viewers will associate with your brand. When choosing a cover photo, remember to keep it consistent with your branding. It should match a color scheme, especially if you have a separate official website. 

A cover photo appears at 820 pixels wide and 312 pixels tall. 

After these four steps, you have essentially created a page. However, to set it up for success, you will need to do the following:

5. Update the About section

The About section contains important details about you as an agent. It includes location, website, e-mail address, business hours, etc… 

Updating your page info will allow your followers and other visitors to conveniently connect with you. Most users won’t want to visit your page regularly if it does not contain important credentials and business information. 

6. Add an action button

An action button is, simply put, a call to action. It allows your visitors to follow your page, call or message you directly, send an email, sign up, shop, and much more. It also helps increase brand awareness, expand your reach, and drive traffic to your page. 

7. Create a welcome post

Catch people’s attention with a welcome post. Your first post should highlight your services and serve as an introduction to what you can offer in the real estate industry. 

8. Invite friends to like your page

Now that your real estate Facebook page is set up, spread the word by inviting your friends to like and follow your page. Start with your family, friends, acquaintances, and your past clients. Maybe encourage them to help you share the news. This step will increase your page’s visibility, and soon enough you will reach more people who can potentially be your clients.  

9. Promote

Finally, promote your page. 

Promoting your page will allow Facebook to introduce it to people who may be interested in your service. You can do it organically by inviting friends, posting regularly, and engaging with your followers. You can also take advantage of paid ads.

You can track how your page is doing by going to the Insights section. Insights will allow you to view your page’s performance measured by page views, likes, post reach, engagement, and all that. The Insights feature helps you optimize your page by showing you which post types perform best, when the best times to post are, etc…


Facebook is the most widely used social networking site in the world, and it is home to millions of daily active users that consume huge amounts of advertisements and content. 

Creating a presence on the largest platform in the globe will significantly help you promote your real estate career. It will also provide you with the best tools that will help you engage and keep in touch with your audience. 

So what are you waiting for? If you haven’t yet, create your own real estate agent Facebook page today!

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